Description
Are your school’s values, visuals, and voice truly aligned with your leadership? In this 1-hour course, Kevin Spainhour—former principal turned assistant superintendent—guides school leaders through the foundational elements of branding for both individuals and institutions. Drawing from his extensive experience and compelling personal stories, Kevin shares how a strong personal brand shapes school culture, improves communication, and influences stakeholder experiences at every level.
Through a combination of practical strategies, reflection exercises, and before-and-after school makeovers, Kevin equips you with tools to refresh your school’s physical spaces, clarify its messaging, and intentionally shape your leadership presence. Whether you’re a new or seasoned school leader, this course offers actionable insights that will help unify and elevate your school’s image.
In this 1-hour course, you will discover:
- How to define and align your personal leadership brand with your school brand
- Strategies for enhancing your school’s physical space to reflect its values
- The role of consistent communication in building trust and credibility
- Ways to engage students, families, and staff through stakeholder-centered branding
- Steps to refresh or redesign school logos, mascots, and visuals with purpose
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